Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Thursday, March 31, 2016
SEO Etiquette 2016-SEO in 2016 is a combination -SEO Help Guide
SEO in 2016 is a combination of a few things. Some of which are not what you may actually think. You need to develop friendships with other bloggers, maintain good manners, be giving, grateful, and SEOing the heck out of your blog! Well actually, you never want to overdo it. Moderation is the key with everything, but damn, SEO is addicting! Everyone seems to have their own method of what they feel works and what doesn't when it comes to Search Engine Optimization. You can even hire an SEO Specialist professional, and yet disagree with some of his/her methods on how to get better visibility, rank better, and improve your blog/website. Having said that, sometimes it's important to listen to what your SEO guy tells you, but you should also do your own research as well. After all, two minds are better than one.
When it comes to SEO etiquette, it can be a make it or break it for relationships that you're building with others. When it comes to blogging, many times bloggers will join blogging groups throughout social media so that they can ask questions, get advice, follow other blogs, and to basically acquire a good support system. There's a great benefit to bloggers developing friendships with other bloggers. When a blogger starts out, they usually need a support system, and people that will be there for them, give them advice, and even share their blogs throughout social media.
As many of us are aware, one of the greatest ways of improving one's ranking is to have your posts shared throughout social media platforms. In other words, being genuine is everything, but hey, blogging with benefits doesn't hurt one bit. This is why I created a group with my fellow admin Jeffrey Branover who is an SEO Specialist, and one hell of an SEO Specialist I might add! You need to check out his SEO Series which has it's own section in my blog. It's amazing what one can learn by reading his articles, and putting them into action. The group is very active on Facebook, and all bloggers are more than welcome to join (Bloggers With Benefits). I'm a big believer in bloggers helping each other grow.
SEO can be tricky as we all know. Despite how many different methods there are for doing SEO, sometimes bloggers become selfish. There's a certain type of karma that bites people in the ass when they act selfishly. As I've mentioned previously, there are many types of groups that are designed to help bloggers promote their blogs, and develop relationships with others that can relate. At times, those relationships become one-sided. I've personally known a couple of selfless bloggers, and I can honestly say that they leave their mark, and it resonates. They give to other bloggers, by usually asking nothing of them in return. It's incredible how some bloggers can be this way, while others leave you hanging so to speak.
Etiquette is everything in life, and as well when it comes to blogging. Social media is a big deal now in 2016, and it's important that whether or not you're active on it, it's important to remember your pleases, thank yous, appreciation, and to reciprocate any love that others show you, and that includes reciprocating the love that a fellow blogger gives. There are endless threads in blogging groups that say things like, "Read my latest post and leave me a comment, and I'll do the same." Meanwhile, selfish bloggers leave their links and run, without even acknowledging the person's post or request. It's important to remember your etiquette, and converse with another blogger's request, and help each other grow.
Getting to the top of Google with your blog is what every blogger wants. As is getting a great page ranking. Kindness, being giving, selfless, showing gratitude, and being loving are all essential for SEO, for developing friendships, and for networking with others in the world. When people comment on your posts, whether directly onto your blog, or throughout other social media platforms, it's important to try and acknowledge them whenever possible. Remember, SEO is just SEO without building a following, and that includes having and maintaining healthy, and strong relationships with other bloggers.
Tuesday, March 29, 2016
Sunday, March 27, 2016
How To Find Blog Commenting SEO Sites Blogs -seo blog site-SEO blogging
How To Find Blog Commenting Sites
Blogs commenting is a very good method to create backlinks, lots of
peoples are using this link building method to gain ranking among search
engines. Unlike other search engine methods, this one is a lot easier
if you follow a good procedure. The only difficulty in this method is to
find the websites that are do-follow and allow us to put our links in
comment. All the links generated from this method is quality backlinks
so today I decided to make a blog post at this topic.
Search engine optimization has own great role in online marketing world.
Backlinks and content both works like a backbone to proper SEO. If a
website or blog has unique content and quality, then of course Google
will prefer to rank it very well.
find blog commenting sites
How to Find Blogs Commenting Links for Link Building
There are lots of ways to find relevant niche based blogs, KeywordLuv
enable blogs, CommentLuv enable blogs. Here I am goanna share the
easiest and working methods to find relevant blogs.
Type anyone of below queries in your Google search box to find out
quality dofollow blogs to create backlinks and increasing your website
traffic.
Change “Your Keyword” with the niche keyword that you prefer,
Your Keywords +Blog
site:.com inurl:blog “niche” “leave a comment”
“Add comment” Your Keywords
“Post comment” Your Keywords
“Write comment” Your Keywords
Your Keywords “leave a comment” / “leave comment”
Your Keywords “Notify me of follow-up comments?”+”Submit the word
you see below:”
Your Keywords “Remember my personal information” + “Notify me of
follow-up comments?”
Your Keywords “Notify me of follow-up comments”
Your Keywords “This site uses KeywordLuv”
Your Keywords “Enable CommentLuv”
Your Keywords “You can use these tags”
Your Keywords “Powered by BlogEngine.NET”
Your Keywords “Allowed HTML tags:”
Your Keywords “top commenter”
Your Keywords “This site uses KeywordLuv”
Your Keywords “Enable CommentLuv”
inurl:keyword “commentluv”
More Methods for Event Blogging
Keyword “Allowed HTML tags:”
Your Keyword site:.ac.id inurl:blog “post a comment” -“you must be
logged in”
Your Keyword site:.edu inurl:blog “post a comment” -“you must be
logged in”
Your Keyword “if you have a website, link to it here” “post a new
comment”
“my response on my own website”
“leave a comment” “powered by wordpress”
site:.gov “powered by wordpress”
site:.edu “powered by wordpress”
site:.edu “forums register”
site:.edu “register iam over 13 years of age forum”
site:.edu “message board register”
site:.edu “discussion board register”
site:.edu “SMF register forum”
site:.edu “Powered by PunBB viewforum.php”
site:.edu “bulletin board register”
site:.edu “vbulletin forum signup”
site:.edu “phpbb register forum”
site:.edu “punbb register forum”
site:.edu “forums post thread”
site:.edu “forums new topic”
site:.edu “forum new replies”
site:.edu “forum signup”
site:.edu “forums view thread”
site:.edu “forum new topic”
site:.edu “forum view thread”
site:.edu “forums new replies”
site:.edu “forum post thread”
site:.edu “Powered by PunBB register.php”
For Example if you want to find hotels in New York blog
Type “Add comment” hotels in New York in Google Search Box and Hit Enter
This blog commenting method is actually a long term process. Google will
not neglect these backlinks in any case.
This Articl
The Top 3 Tools You Should Use for Technical SEO Audits-SEO Tools-SEO Audits tools-top SEO tools
The Top 3 Tools You Should Use for Technical SEO Audits
Image credit: DeepCrawl | Enhanced by SEOEntrepreneur
Pratik Dholakiya
Pratik Dholakiya
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January 28, 2016
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Doing a search engine optimization (SEO) audit is no joke. It used to
take time, the patience of a saint and too many spreadsheets. You may
grow a white hair or two in the process. But, thanks to technical SEO
audit tools, we are no longer doing those insane manual checks that we
did in the past. Most SEO experts arm themselves with these tools so
they’re no longer rummaging through raw data but making strategic
decisions instead.
Related: The Quick SEO Guide You Need for Your Website
In this article I’ll share three of my go-to tools for performing a
technical SEO audit: DeepCrawl (a cloud-based tool), Screaming Frog (a
desktop-based tool) and Search Console (the free web-based tool from
Google themselves). They all have their different strengths and use
cases. Depending on your requirements, you may need to choose one -- or
you may find all three useful in conjunction.
1. DeepCrawl
I really like DeepCrawl, because of its flexibility and the depth of the
reports it provides. When starting a crawl, you can choose from
numerous crawl types, right up to a full gap analysis of my entire site.
You can also auto-schedule crawls, which is really useful. Crawls are
highly customizable, so you can set the criteria for maximum / minimum
links per page, content, title / URL length, load time, etc.
Here are the three things I like the most about DeepCrawl:
It can easily handle crawling millions of pages, so if you need to
crawl a huge site, look no further.
It provides competitor reports -- not just the basic headlines, but
the real nitty-gritty details on content, pricing and promotions, site
architecture and even the brand’s key influencers.
It allows you to project manage your SEO team, creating tickets for
issues and assigning them to people. It also alerts you if any issues
pop up consistently in crawls. Plus, it maintains a history of all
changes, so you can look back and monitor performance and progress over
time.
If I had to improve one thing, I’d ask for more mobile-focused reports.
(Their support guys told me to expect more of these in their next
product update, so looks like that'll be solved soon anyway).
Related: It's Time to Rethink Your SEO Approach for 2016
2. Screaming Frog
When it comes to desktop crawlers, Screaming Frog is an undisputed
leader. The tool has been around for quite some time now, and webmasters
managing sites of all sizes swear by it. If you are looking at crawling
less than 500 URLs, you can even use it for free.
However, if you have a large website with over 10,000 pages, be wary, as
desktop crawlers can cause server-response problems. Besides, it
doesn’t come with collaboration features, which makes it far less
attractive for SEO teams these days.
That said, in this price range, it’s one of the most useful crawlers,
and here are the reasons it's in my top three:
It doesn’t die off when your memory is running low and alerts you
beforehand. I especially like this feature, because this has happened to
me a few times. All you need to do is save the project, increase random
access memory (RAM) and restart it to continue.
Their bulk export option really makes life easier, as you can export
all data, including internal links, outbound links, anchor text, image
alt text, etc.
There is an option to accept cookies, so you can also crawl websites
that make it compulsory to accept cookies.
And, though I like the tool overall, if I had to change one thing about
it, I’d want them to improve the user experience to make it easier to
customize crawls.
3. Google Search Console
While SEO veterans might find it funny to see this tool in the list,
many SEOs are relying on it more than ever. The tool has come a long way
since its earlier days and can offer a fair amount of insights. These
are the three things I do love about it:
It gives you estimates on your position for a keyword, plus the
number of impressions and clicks for your site on that keyword in Google
search results. That may be basic, but it’s important and useful.
It gives a good summary of things that matter -- things like broken
links, number of pages indexed, correctness of HTML markup, page loading
speed, etc.
It’s free -- and it comes from the horse's mouth! (OK, that’s two
things, but they’re both major plus points.)
The only thing I don’t like about Search Console is that it doesn’t
always give a complete picture.
Remember, these tools may not be the best fit for your specific needs.
All three have their particular unique selling points and solve specific
pain points well. You should review them all and choose the one that’s
right for you. The main things to consider are the size of your website,
the volume of new pages you generate and the kind of insights you are
looking for.
Related: 5 Must-Use Google Analytics Strategies to Measure SEO Success
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Wednesday, March 16, 2016
How to SEO link building-SEO link sharing tips-what is SEO link-How to improve SEO link building
Executing an appropriate SEO system with cautious catchphrase choice, site improvement, and external link establishment is regularly a long and dull procedure that requires a mess of time and assets.
We have a few distinctive SEO administration choices that you can exploit as a one-stop answer for all your SEO usage and third party referencing needs. We have a whole group of experts and connection manufacturers set up prepared to begin, and numerous instruments that systemize our procedure to make it a slug proof procedure to get you positioned.
Nowadays, best rankings in Google, Yahoo, and Bing require a great deal of complex third party referencing, and it can be amazingly testing to accomplish results in your space. We will design a custom backlink methodology that is particular for your corner and will seem regular and make it simple for you to outrank your opposition.
The SEO external link establishment system we execute has been attempted and tried with numerous different areas, is demonstrated to build space power, and accomplish top rankings for profoundly aggressive terms rapidly.
Our SEO Strategy fulfills Google's late calculation changes alluded to as "Panda" and "Penguin" – which has essentially changed the way pages are scored and positioned in the list items.
Third party referencing Explained
Google and other web search tools score sites generally by examining the connections they have indicating them from different destinations. Joins from different areas are basically "votes", and the more connections your site has, the more "believed" it gets to be.
Space power is expert through third party referencing. The more connections your space has, the more legitimate (and believed) it gets to be.
Space notoriety is expert when the connections indicating at your area contain certain catchphrases. On the off chance that you have joins indicating at the space that contain "blue gadget", you build up the notoriety for the catchphrase "blue gadget", and the web search tools grant you higher rankings since individuals (sites) are utilizing that watchword expression connection to you.
Google's calculation is extremely refined, and is exceptionally best in class at figuring out what looks normal (natural) and what does not. Make sure to counsel with an undeniable SEO expert who is present on the calculation changes before doing any forceful third party referencing.
Trusted Sources
Space power is a precarious and modern metric that is frequently extremely hard to make strides. One of the greatest difficulties site proprietors have is expanding the space power of their sites. Google and other internet searchers make it exceptionally troublesome, requiring an assortment of connection sources from exceedingly trusted spaces before they allocate any kind of trust to a site.
Trusted Website Directories
Trusted News Sites (official statements)
Article Directories
Video Submission Sites (YouTube, Vimeo, and so forth)
Web 2.0 Properties
Gathering Threads and Profiles
Blogging Sites
High PageRank Related Websites
Informal community Platforms
Social Bookmarking Sites
Social Sharing Sites
furthermore, some more..
One of the greatest missteps vast SEO firms make is getting huge amounts of the same sorts of connections. Google is extremely modern and can recognize a connecting procedure that does not seem common. This regularly prompts punishment and huge postponements in results.
Our whole procedure is worked around obtaining fantastic connections from numerous sites, as well as the "right" sites that will accomplish most extreme space power and trust for your site. On the off chance that you have a circumstance where you require join evacuation administrations, or manual punishment recuperation, we offer that administration also for extra expenses outside our ordinary projects.
We have a few distinctive SEO administration choices that you can exploit as a one-stop answer for all your SEO usage and third party referencing needs. We have a whole group of experts and connection manufacturers set up prepared to begin, and numerous instruments that systemize our procedure to make it a slug proof procedure to get you positioned.
Nowadays, best rankings in Google, Yahoo, and Bing require a great deal of complex third party referencing, and it can be amazingly testing to accomplish results in your space. We will design a custom backlink methodology that is particular for your corner and will seem regular and make it simple for you to outrank your opposition.
The SEO external link establishment system we execute has been attempted and tried with numerous different areas, is demonstrated to build space power, and accomplish top rankings for profoundly aggressive terms rapidly.
Our SEO Strategy fulfills Google's late calculation changes alluded to as "Panda" and "Penguin" – which has essentially changed the way pages are scored and positioned in the list items.
Third party referencing Explained
Google and other web search tools score sites generally by examining the connections they have indicating them from different destinations. Joins from different areas are basically "votes", and the more connections your site has, the more "believed" it gets to be.
Space power is expert through third party referencing. The more connections your space has, the more legitimate (and believed) it gets to be.
Space notoriety is expert when the connections indicating at your area contain certain catchphrases. On the off chance that you have joins indicating at the space that contain "blue gadget", you build up the notoriety for the catchphrase "blue gadget", and the web search tools grant you higher rankings since individuals (sites) are utilizing that watchword expression connection to you.
Google's calculation is extremely refined, and is exceptionally best in class at figuring out what looks normal (natural) and what does not. Make sure to counsel with an undeniable SEO expert who is present on the calculation changes before doing any forceful third party referencing.
Trusted Sources
Space power is a precarious and modern metric that is frequently extremely hard to make strides. One of the greatest difficulties site proprietors have is expanding the space power of their sites. Google and other internet searchers make it exceptionally troublesome, requiring an assortment of connection sources from exceedingly trusted spaces before they allocate any kind of trust to a site.
Trusted Website Directories
Trusted News Sites (official statements)
Article Directories
Video Submission Sites (YouTube, Vimeo, and so forth)
Web 2.0 Properties
Gathering Threads and Profiles
Blogging Sites
High PageRank Related Websites
Informal community Platforms
Social Bookmarking Sites
Social Sharing Sites
furthermore, some more..
One of the greatest missteps vast SEO firms make is getting huge amounts of the same sorts of connections. Google is extremely modern and can recognize a connecting procedure that does not seem common. This regularly prompts punishment and huge postponements in results.
Our whole procedure is worked around obtaining fantastic connections from numerous sites, as well as the "right" sites that will accomplish most extreme space power and trust for your site. On the off chance that you have a circumstance where you require join evacuation administrations, or manual punishment recuperation, we offer that administration also for extra expenses outside our ordinary projects.
Monday, March 14, 2016
SEO Services Provided
SEO Services Provided
Keyword Research & Selection
What: Choose the best keywords for you to target based on relevance, commercial intent, search volume and competitiveness.
Why: Because some keywords will provide you with a better ROI than others.
Technical Audit & Optimisation
What: Analyse and optimise the technical set-up (page titles, descriptions, information architecture, internal linking, loading speed, etc.) of your website.
Why: Because a website that’s technically optimised correctly needs less additional work done to achieve good rankings than one that’s poorly optimised.
Conversion Optimisation
What: Analyse and optimise your sales pages and call-to-actions to encourage more people to buy, call, email, etc.
Why: Because converting more visitors to leads and sales is as important as attracting more visitors.
Set-up Tracking & Reporting
What: Install and customise Analytics software to measure key indicators of performance and track how people find your website and how they interact with it.
Why: Because this data shows how successful your SEO campaign is.
Content Development
What: Improve the quality and focus of your site’s content to make it more appealing to search engines and people.
Why: Because if search engines like your content they’ll rank it higher and if people like it they’ll link to it, share it and buy from you.
Link Building
What: Acquire backlinks, from relevant, trustworthy sources, to improve your site’s online authority and rankings.
Why: Because the more links there are pointing towards your site the higher it will rank in search engines.
Source: http://www.seomark.co.uk/local-seo-services-and-small-business-seo-services/#ixzz42tLAF0Zi
Keyword Research & Selection
What: Choose the best keywords for you to target based on relevance, commercial intent, search volume and competitiveness.
Why: Because some keywords will provide you with a better ROI than others.
Technical Audit & Optimisation
What: Analyse and optimise the technical set-up (page titles, descriptions, information architecture, internal linking, loading speed, etc.) of your website.
Why: Because a website that’s technically optimised correctly needs less additional work done to achieve good rankings than one that’s poorly optimised.
Conversion Optimisation
What: Analyse and optimise your sales pages and call-to-actions to encourage more people to buy, call, email, etc.
Why: Because converting more visitors to leads and sales is as important as attracting more visitors.
Set-up Tracking & Reporting
What: Install and customise Analytics software to measure key indicators of performance and track how people find your website and how they interact with it.
Why: Because this data shows how successful your SEO campaign is.
Content Development
What: Improve the quality and focus of your site’s content to make it more appealing to search engines and people.
Why: Because if search engines like your content they’ll rank it higher and if people like it they’ll link to it, share it and buy from you.
Link Building
What: Acquire backlinks, from relevant, trustworthy sources, to improve your site’s online authority and rankings.
Why: Because the more links there are pointing towards your site the higher it will rank in search engines.
Source: http://www.seomark.co.uk/local-seo-services-and-small-business-seo-services/#ixzz42tLAF0Zi
SEO For Page Titles
SEO For Page Titles
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or Facebook or LinkedIn
A webpage’s title, also known as a title tag or title element, is written in the coding of the page, usually near the top, like this – <title>The Title of the Page is Written Here</title>. The page title isn’t displayed to visitors on the page itself, but it can be seen in two important places – the search result pages (as the blue clickable link above the description and url) and on social websites (when someone shares, Likes, +1s, etc. the page). That the page title is displayed in the search results and on most social websites is very important from an SEO perspective.
For the search results, a better than average click-through rate (CTR) will likely lead to higher rankings, as if searchers are clicking on your site more than the ones above it, then it’s a strong signal that your site deserves to be ranked higher than those sites. On social websites, a good CTR equals more page views, and more page views will normally, if the content is good, equate to more social shares and backlinks, which are two factors that search engines factor into their ranking algorithms.
CTR isn’t the most important reason to optimise page titles though. The most important reason is that search engines use the title of a page as a primary factor when assessing what keywords to rank that page for and in what position to rank it in. Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.
The perfect page title should appeal to both humans and search engines and should find the balance between being compelling and being factual. It should be concise, descriptive, include keywords, attract attention and entice people to click on it. It should also be unique – to both other titles on your site and the titles that your competitors are using – and give your business’s website an opportunity to rank for multiple keywords. So, how exactly can you achieve this and optimise your page titles for search engines?
Keywords
Whilst it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.
Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whilst there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.
If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.
Length
You should keep the length of your page titles within 55 characters, as anything more than that may not be displayed in the search results. Anything more than that, especially if it’s beyond 70 characters will be replaced in the search results with …, which looks unprofessional and may reduce your CTR. Another reason to keep your titles short is that the more words in general there are in the title the more diluted the keywords become.
Effectively, each word beyond the primary keyword is lessening the importance of that keyword. However, you shouldn’t miss out words like a, an, to, the, etc., to save on characters. Whilst you can fit more keywords in that way, the title would read badly and CTR would be negatively affected. You need to write page titles with both search engines and humans in mind, and people expect to see those words in titles.
Descriptive
Don’t let other SEO considerations distract you from making a page title descriptive of the content on the page, as, above all else, that’s what web users will expect it to be. If people click on a title and are shown a page of content that doesn’t match what they were expecting to see then they’ll instantly click the back button, which is bad for a couple of reasons. Firstly, they’ll have a poor opinion of your site and will be less likely to click on links to it again. Secondly, it will decrease the average viewing time for the page, and increase its bounce rate, which are two factors incorporated into ranking algorithms.
Branding
If you have space available in a page title, then it’s worthwhile including your business’s name it in too. Searchers normally skim read all of the results even if they only click on a couple of them, and so it’s a good opportunity to put your name in front of their eyes and build brand awareness. You want to convey a positive impression and to give a consistent message. For example, if your business sells fun products/services, then make your page titles fun, whereas if your business sells serious products/services, then make your page titles serious.
Presentation
You can’t control the font your page title is written in, the colour of it or which words get bolded, but you can control which letters get capitalised and what type of word dividers are used. It’s common to use capital letters for the first letter of every word – except a, an, to, the, etc. – and to use a hyphen (-) to indicate the end of a phrase. However, it’s more than acceptable to capitalise a, an, to, the, etc., and to use pipes (|) if you prefer. What’s most important is that you remain consistent in the presentation of your titles across all pages. Pick a style and use it throughout your whole site.
Good Examples
Primary Keyword | Brand Name
Brand Name – Primary Keyword
Brand Name – Primary Keyword & Secondary Keyword
Primary Keyword – Secondary Keyword | Brand Name
Primary Keyword in a Sentence | Brand Name
Brand Name – Primary And Secondary Keyword In A Sentence
Primary Keyword – Secondary Keyword
Primary Keyword | Secondary Keyword in a Sentence
Bad Examples
Home
http://www.domain-name.co.uk
Brand Name
Primary Keyword Secondary Keyword
Brand name – primary Keyword AND Secondary keyword
Primary Keyword + Secondary Keyword + Tertiary Keyword
A very long sentence that only has the Primary Keyword near the end
#*> Primary Keyword!!! <*#
Source: http://www.seomark.co.uk/seo-page-titles/#ixzz42tEt8axV
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or Facebook or LinkedIn
A webpage’s title, also known as a title tag or title element, is written in the coding of the page, usually near the top, like this – <title>The Title of the Page is Written Here</title>. The page title isn’t displayed to visitors on the page itself, but it can be seen in two important places – the search result pages (as the blue clickable link above the description and url) and on social websites (when someone shares, Likes, +1s, etc. the page). That the page title is displayed in the search results and on most social websites is very important from an SEO perspective.
For the search results, a better than average click-through rate (CTR) will likely lead to higher rankings, as if searchers are clicking on your site more than the ones above it, then it’s a strong signal that your site deserves to be ranked higher than those sites. On social websites, a good CTR equals more page views, and more page views will normally, if the content is good, equate to more social shares and backlinks, which are two factors that search engines factor into their ranking algorithms.
CTR isn’t the most important reason to optimise page titles though. The most important reason is that search engines use the title of a page as a primary factor when assessing what keywords to rank that page for and in what position to rank it in. Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.
The perfect page title should appeal to both humans and search engines and should find the balance between being compelling and being factual. It should be concise, descriptive, include keywords, attract attention and entice people to click on it. It should also be unique – to both other titles on your site and the titles that your competitors are using – and give your business’s website an opportunity to rank for multiple keywords. So, how exactly can you achieve this and optimise your page titles for search engines?
Keywords
Whilst it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.
Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whilst there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.
If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.
Length
You should keep the length of your page titles within 55 characters, as anything more than that may not be displayed in the search results. Anything more than that, especially if it’s beyond 70 characters will be replaced in the search results with …, which looks unprofessional and may reduce your CTR. Another reason to keep your titles short is that the more words in general there are in the title the more diluted the keywords become.
Effectively, each word beyond the primary keyword is lessening the importance of that keyword. However, you shouldn’t miss out words like a, an, to, the, etc., to save on characters. Whilst you can fit more keywords in that way, the title would read badly and CTR would be negatively affected. You need to write page titles with both search engines and humans in mind, and people expect to see those words in titles.
Descriptive
Don’t let other SEO considerations distract you from making a page title descriptive of the content on the page, as, above all else, that’s what web users will expect it to be. If people click on a title and are shown a page of content that doesn’t match what they were expecting to see then they’ll instantly click the back button, which is bad for a couple of reasons. Firstly, they’ll have a poor opinion of your site and will be less likely to click on links to it again. Secondly, it will decrease the average viewing time for the page, and increase its bounce rate, which are two factors incorporated into ranking algorithms.
Branding
If you have space available in a page title, then it’s worthwhile including your business’s name it in too. Searchers normally skim read all of the results even if they only click on a couple of them, and so it’s a good opportunity to put your name in front of their eyes and build brand awareness. You want to convey a positive impression and to give a consistent message. For example, if your business sells fun products/services, then make your page titles fun, whereas if your business sells serious products/services, then make your page titles serious.
Presentation
You can’t control the font your page title is written in, the colour of it or which words get bolded, but you can control which letters get capitalised and what type of word dividers are used. It’s common to use capital letters for the first letter of every word – except a, an, to, the, etc. – and to use a hyphen (-) to indicate the end of a phrase. However, it’s more than acceptable to capitalise a, an, to, the, etc., and to use pipes (|) if you prefer. What’s most important is that you remain consistent in the presentation of your titles across all pages. Pick a style and use it throughout your whole site.
Good Examples
Primary Keyword | Brand Name
Brand Name – Primary Keyword
Brand Name – Primary Keyword & Secondary Keyword
Primary Keyword – Secondary Keyword | Brand Name
Primary Keyword in a Sentence | Brand Name
Brand Name – Primary And Secondary Keyword In A Sentence
Primary Keyword – Secondary Keyword
Primary Keyword | Secondary Keyword in a Sentence
Bad Examples
Home
http://www.domain-name.co.uk
Brand Name
Primary Keyword Secondary Keyword
Brand name – primary Keyword AND Secondary keyword
Primary Keyword + Secondary Keyword + Tertiary Keyword
A very long sentence that only has the Primary Keyword near the end
#*> Primary Keyword!!! <*#
Source: http://www.seomark.co.uk/seo-page-titles/#ixzz42tEt8axV
SEO Tips For Small Businesses
100 SEO Tips For Small Businesses
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or LinkedIn
No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business.
Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
You don’t need to submit your website to search engines. They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.
Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
Set-up and use Google Search Console. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.
Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
Low quality equals high risk. Low quality backlinks and/or low quality on-site content can easily result in your site being penalised by search engines.
Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
Remove duplicate content. You can be penalised for having the same, or very similar, content on multiple pages of your site.
Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.
Don’t copy content from other websites. If search engines find that content on your site has been taken from elsewhere they may downgrade rankings for some, or even all, of your webpages.
Claim authorship of your content. Linking your Google+ account to your content improves both rankings and click-through-rate.
Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.
Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
More content equals more rankings, more visitors and more sales. Search engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.
Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
Create content to post on other websites and blogs. People are much more likely to link to you if you provide them with content to use on their site.
Balance creating content with marketing content. If you create content without marketing it then people will struggle to find it, and if they can’t find it they can’t link to it or share it.
Write a unique, descriptive title for every page. Within 55 characters you need to make the topic of a page clear to both humans and search engines.
Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
Research keywords before optimising for them. If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.
Use Google’s Keyword Tool. It provides a good list of words and phrases related to the keyword ideas that you enter into it.
Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently to you and may associate different words and phrases with it.
Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler for search engines to categorise and rank your pages.
Add keywords in the right places. They’re less important than they used to be, but you should still include them in urls, page titles, meta descriptions, header tags and image alt tags.
Avoid keyword stuffing. You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.
Backlinks affect rankings more than anything else. The number and quality of links pointing to your site will largely determine in what position your site ranks.
Don’t set backlink targets. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number.
Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links from relevant pages/sites are a strong signal to them that your site is relevant.
Get backlinks from trusted sources. Links from trustworthy sites signal to search engines that your site is trustworthy too.
Be prepared to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
Be wary of paying people to link to your website. Buying backlinks can, and does work, however, there’s a definite risk involved if you buy cheap ones and/or from people who openly sell them.
Don’t get involved in link networks. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high.
Diversify your backlink profile. Get different types of links from a wide range of IP addresses.
Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site – the ones you want to rank for specific keywords – as well as to the homepage.
Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then there’s a reasonable chance that they’ll link to you also if you give them a good reason to.
Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 25% of your backlink profile.
The majority of your backlinks should be branded. A backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’) signals to search engines that you’ve been using manipulative link building tactics.
Know who’s linking to you. Within Google Search Console, go to ‘Traffic’ and then ‘Links’ to check how many sites are linking to yours and which sites they are.
Sign up for Ahrefs or Open Site Explorer. Doing so gives you access to extensive backlink data for your site and also your competitors’ sites.
Every page of your website should be linked to from at least one other page. Search engines don’t include pages in their results that aren’t linked to either internally (from another page of the same site) or externally (from another site).
Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
Be personal in a way that big businesses can’t be. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
Know where you’re ranking. Within Google Search Console, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
Aim to be in the top 3, not just the top 10. If your site isn’t ranked in the top 3 positions for a keyword then you’ll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings don’t convert to visitor numbers and, ultimately, sales.
Don’t worry about PageRank. Sites with a low PR can, and often do, outrank sites with a high PR.
Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both.
Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.
Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s listing in search results.
Use 301 redirects. If you change the url of a page on your site, but don’t redirect the old url to the new one, any links pointing to the old one will be wasted.
Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
Optimise your images. Include a page’s target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366×768, 1024×768, 800×600, etc.).
Maximise your website’s loading speed. Use Google’s site speed tool and implement the recommendations that they give you.
Use a reliable web hosting company. Your site’s keyword rankings will be downgraded if your site is regularly inaccessible.
Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that won’t load from their results.
Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz.
If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
Ask SEO consultants lots of questions. If you’re going to hire someone, you’ll be taking less of a risk if you know a lot about them and their strategies.
Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or LinkedIn
No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business.
Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
You don’t need to submit your website to search engines. They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.
Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
Set-up and use Google Search Console. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.
Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
Low quality equals high risk. Low quality backlinks and/or low quality on-site content can easily result in your site being penalised by search engines.
Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
Remove duplicate content. You can be penalised for having the same, or very similar, content on multiple pages of your site.
Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.
Don’t copy content from other websites. If search engines find that content on your site has been taken from elsewhere they may downgrade rankings for some, or even all, of your webpages.
Claim authorship of your content. Linking your Google+ account to your content improves both rankings and click-through-rate.
Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.
Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
More content equals more rankings, more visitors and more sales. Search engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.
Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
Create content to post on other websites and blogs. People are much more likely to link to you if you provide them with content to use on their site.
Balance creating content with marketing content. If you create content without marketing it then people will struggle to find it, and if they can’t find it they can’t link to it or share it.
Write a unique, descriptive title for every page. Within 55 characters you need to make the topic of a page clear to both humans and search engines.
Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
Research keywords before optimising for them. If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.
Use Google’s Keyword Tool. It provides a good list of words and phrases related to the keyword ideas that you enter into it.
Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently to you and may associate different words and phrases with it.
Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler for search engines to categorise and rank your pages.
Add keywords in the right places. They’re less important than they used to be, but you should still include them in urls, page titles, meta descriptions, header tags and image alt tags.
Avoid keyword stuffing. You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.
Backlinks affect rankings more than anything else. The number and quality of links pointing to your site will largely determine in what position your site ranks.
Don’t set backlink targets. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number.
Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links from relevant pages/sites are a strong signal to them that your site is relevant.
Get backlinks from trusted sources. Links from trustworthy sites signal to search engines that your site is trustworthy too.
Be prepared to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
Be wary of paying people to link to your website. Buying backlinks can, and does work, however, there’s a definite risk involved if you buy cheap ones and/or from people who openly sell them.
Don’t get involved in link networks. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high.
Diversify your backlink profile. Get different types of links from a wide range of IP addresses.
Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site – the ones you want to rank for specific keywords – as well as to the homepage.
Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then there’s a reasonable chance that they’ll link to you also if you give them a good reason to.
Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 25% of your backlink profile.
The majority of your backlinks should be branded. A backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’) signals to search engines that you’ve been using manipulative link building tactics.
Know who’s linking to you. Within Google Search Console, go to ‘Traffic’ and then ‘Links’ to check how many sites are linking to yours and which sites they are.
Sign up for Ahrefs or Open Site Explorer. Doing so gives you access to extensive backlink data for your site and also your competitors’ sites.
Every page of your website should be linked to from at least one other page. Search engines don’t include pages in their results that aren’t linked to either internally (from another page of the same site) or externally (from another site).
Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
Be personal in a way that big businesses can’t be. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
Know where you’re ranking. Within Google Search Console, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
Aim to be in the top 3, not just the top 10. If your site isn’t ranked in the top 3 positions for a keyword then you’ll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings don’t convert to visitor numbers and, ultimately, sales.
Don’t worry about PageRank. Sites with a low PR can, and often do, outrank sites with a high PR.
Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both.
Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.
Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s listing in search results.
Use 301 redirects. If you change the url of a page on your site, but don’t redirect the old url to the new one, any links pointing to the old one will be wasted.
Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
Optimise your images. Include a page’s target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366×768, 1024×768, 800×600, etc.).
Maximise your website’s loading speed. Use Google’s site speed tool and implement the recommendations that they give you.
Use a reliable web hosting company. Your site’s keyword rankings will be downgraded if your site is regularly inaccessible.
Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that won’t load from their results.
Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz.
If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
Ask SEO consultants lots of questions. If you’re going to hire someone, you’ll be taking less of a risk if you know a lot about them and their strategies.
Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
14 things you need to know about SEO friendly site design More like this
14 things you need to know about SEO friendly site design
More like this
Does Google Authorship Matter for SEO?
Top 10 Technical SEO Issues (and How to Fix Them)
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Inside RankBrain: What Google's new search algorithm means to you
on IDG Answers
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search engines
Credit: ThinkStock
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
James A. Martin By James A. Martin Follow
CIO | Mar 14, 2016 5:00 AM PT
RELATED TOPICS
Search Internet Marketing
Comments
Many misconceptions exist about what is and isn't search engine friendly website design, according to Shari Thurow, founder and SEO director of Omni Marketing Interactive.
CIO March 2016 digital issue
Download the March 2016 digital issue
Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more!
Read Now
Thurow, who recently spoke at the SMW West search marketing conference, says one assumption is that search engine friendly sites are, by default, also user friendly. Many people believe that for sites to be search engine friendly, they must use only text links for navigation. Others think XML sitemaps are essential, or that search friendly sites are inherently ugly.
We pulled information from Thurow's SMW West panel, and followed up with her and a set of additional SEO and SEM experts after the event, to clarify some of these false assumptions. We also came up with 10 tips and best practices to make sure search engines — and users — can easily find your website content.
What exactly is search engine friendly website design?
Search engine friendly design "is a user friendly website design that enables websites to be easily found via the crawler-based search engines, other types of search engines, and industry-related websites," Thurow says. "In other words, it's a website that is made for users but it also accommodates search engines."
"[It] is a balance between technology-centered design and user-centered design, with the user coming first," Thurow says. "SEO is optimizing for people who use search engines."
Ultimately, the key to ranking well with search engines is "to provide the best content with a good user experience," says David Sorenson, vice president of audience development at Everyday Health. "If you focus on the user, in most cases, the search engines will recognize and reward you."
“Technology, design, user experience, and search engines have evolved from ten years ago, and websites have gotten better at finding that balance between search-engine and human friendliness, but there's always room for improvement," Sorenson says.
Debunking 4 myths of search engine friendly website design
Myth: If a site is search friendly, it's also user friendly
Some sites are easier for search engines to crawl and index because they contain a lot of text. However, big chunks of text can be turnoffs for some users, especially those on mobile devices, and they don't necessarily help site visitors find the information they seek or complete desired tasks. Making a site easily accessible to search engines "is only one part" of search engine friendly site design, according to Thurow.
Myth: Search friendly design means all navigation is formatted as text links
The common belief that text-link navigation is key to search friendly design is inaccurate, according to Thurow. "Navigation is about enabling task completion," she says. Often, graphic- or image-based navigation menus can help site visitors easily complete tasks, and that's more important than simply trying to appeal to search engines.
Myth: XML sitemaps are essential for search friendly design
An XML sitemap, which is essentially a list of ,s for a site, "shouldn't be a substitute or a Band-Aid for poor site navigation," Thurow says. Instead, the XML map should be regarded as supplemental navigation.
Myth: Search friendly sites are text-heavy and ugly
Aesthetic design can greatly improve user experience, according to Thurow. "The site every SEO consultant trots out as being search engine friendly is Craigslist," says Susan Leopold, senior director of product commerce at Ziff-Davis. "While Craigslist gets the job done, the Internet wouldn't be nearly the interesting place it is today if everyone used that model."
More like this
Does Google Authorship Matter for SEO?
Top 10 Technical SEO Issues (and How to Fix Them)
Google RankBrain search SEO
Inside RankBrain: What Google's new search algorithm means to you
on IDG Answers
How to switch Samsung Galaxy from Sprint to AT&T?
search engines
Credit: ThinkStock
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
James A. Martin By James A. Martin Follow
CIO | Mar 14, 2016 5:00 AM PT
RELATED TOPICS
Search Internet Marketing
Comments
Many misconceptions exist about what is and isn't search engine friendly website design, according to Shari Thurow, founder and SEO director of Omni Marketing Interactive.
CIO March 2016 digital issue
Download the March 2016 digital issue
Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more!
Read Now
Thurow, who recently spoke at the SMW West search marketing conference, says one assumption is that search engine friendly sites are, by default, also user friendly. Many people believe that for sites to be search engine friendly, they must use only text links for navigation. Others think XML sitemaps are essential, or that search friendly sites are inherently ugly.
We pulled information from Thurow's SMW West panel, and followed up with her and a set of additional SEO and SEM experts after the event, to clarify some of these false assumptions. We also came up with 10 tips and best practices to make sure search engines — and users — can easily find your website content.
What exactly is search engine friendly website design?
Search engine friendly design "is a user friendly website design that enables websites to be easily found via the crawler-based search engines, other types of search engines, and industry-related websites," Thurow says. "In other words, it's a website that is made for users but it also accommodates search engines."
"[It] is a balance between technology-centered design and user-centered design, with the user coming first," Thurow says. "SEO is optimizing for people who use search engines."
Ultimately, the key to ranking well with search engines is "to provide the best content with a good user experience," says David Sorenson, vice president of audience development at Everyday Health. "If you focus on the user, in most cases, the search engines will recognize and reward you."
“Technology, design, user experience, and search engines have evolved from ten years ago, and websites have gotten better at finding that balance between search-engine and human friendliness, but there's always room for improvement," Sorenson says.
Debunking 4 myths of search engine friendly website design
Myth: If a site is search friendly, it's also user friendly
Some sites are easier for search engines to crawl and index because they contain a lot of text. However, big chunks of text can be turnoffs for some users, especially those on mobile devices, and they don't necessarily help site visitors find the information they seek or complete desired tasks. Making a site easily accessible to search engines "is only one part" of search engine friendly site design, according to Thurow.
Myth: Search friendly design means all navigation is formatted as text links
The common belief that text-link navigation is key to search friendly design is inaccurate, according to Thurow. "Navigation is about enabling task completion," she says. Often, graphic- or image-based navigation menus can help site visitors easily complete tasks, and that's more important than simply trying to appeal to search engines.
Myth: XML sitemaps are essential for search friendly design
An XML sitemap, which is essentially a list of ,s for a site, "shouldn't be a substitute or a Band-Aid for poor site navigation," Thurow says. Instead, the XML map should be regarded as supplemental navigation.
Myth: Search friendly sites are text-heavy and ugly
Aesthetic design can greatly improve user experience, according to Thurow. "The site every SEO consultant trots out as being search engine friendly is Craigslist," says Susan Leopold, senior director of product commerce at Ziff-Davis. "While Craigslist gets the job done, the Internet wouldn't be nearly the interesting place it is today if everyone used that model."
Tuesday, March 8, 2016
Types Of Search Engine Success Factors
Types Of Search Engine Success Factors
There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:
On-The-Page SEO
Off-The-Page SEO
Violations
Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.
Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.
Periodic Table Of SEO Success Factors
Those two letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that iron’s was Fe.
In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in and the second letter stands for the individual factor.
SEO Factors Work In Combination
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
On-The-Page Success Factors
On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Off-The-Page Success Factors
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.
SEO Violations & Ranking Penalties
Make no mistake; search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.
Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.
Weighting Of Search Ranking Factors
All the factors we show are weighted on a scale of one to three, as shown in the top right corner of each factor, as well as reflected in the hue of that factor. A weighting of three is most important and is something you should pay special attention to because it has a bigger impact than other factors.
That doesn’t mean that factors weighted two or one aren’t important. They are. It’s just that they are of less importance, relatively speaking, in terms of the other factors on the chart. Violations are also weighted, but in negative numbers, with negative three being the worst and potentially most harmful to your SEO success.
The weighting is based on a combination of what search engines have said, surveys of the SEO community, as well as our own expertise and experience in watching the space over time. We don’t expect them to be perfect. Not everyone will agree. Your mileage may vary.
But we’re confident it is a useful general guide.
“Missing” SEO Factors & The Guide’s Philosophy
Experienced SEOs may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as HTML factors, for example?
The answer? We don’t think those things are as important, relatively speaking. We’re not trying to boil the ocean and encompass every possible signal (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).
Instead, the goal of the Periodic Table Of SEO Success Factors and this online companion guide is to help those new to SEO focus on the big picture and perhaps allow experienced SEOs to hit the “reset” button if they’ve gotten lost staring at specific trees in the SEO forest.
That’s why this SEO guide doesn’t address having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess how much more weight an H1 header tag carries than an H2 tag.
We’re purposely avoiding being ultra-specific because such things often distract and pull us down the rabbit hole. Instead, we hope you gain an understanding that pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with structured data is a good idea.
Do these things well and you’ve probably addressed 90% of the most important HTML factors.
Similarly, it’s not whether a good reputation on Twitter is worth more than on Facebook. Instead, we’re trying to help people understand that having social accounts that are reputable in general, which attract a good following and generate social shares, may ultimately help you achieve search success.
Want More Specifics About Success Factors?
We know some of you may want to drill down into specifics. In that case, the Moz Search Engine Ranking Factors survey is worth a look. Every two years, hundreds of well-regarded SEOs are asked to determine the importance of specific ranking factors. We do hope you’ll keep any specific ranking factors in the context of the fundamentals covered by our table.
In addition, many of the success factors aren’t true algorithmic factors at all. Content Research (element Cr) is a highly weighted ‘On-The-Page’ factor that describes the process of researching the words people use to find your content. Understanding your user is important to your SEO success even if it’s not a ‘ranking’ factor.
You can also check out our What Is SEO / Search Engine Optimization? page, which lists some useful guides to the fundamentals (including one from Google itself) along with many more SEO resources.
Of course, the guide you’re reading now is a great resource for understanding key SEO factors. So use the links below to continue reading through the Search Engine Land Guide to SEO.
Chapters: Home – 1: Factors – 2: Content – 3: Architecture – 4: HTML – 5: Trust – 6: Links – 7: Personalization – 8: Social – 9: Violations
There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:
On-The-Page SEO
Off-The-Page SEO
Violations
Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.
Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.
Periodic Table Of SEO Success Factors
Those two letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that iron’s was Fe.
In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in and the second letter stands for the individual factor.
SEO Factors Work In Combination
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
On-The-Page Success Factors
On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Off-The-Page Success Factors
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.
SEO Violations & Ranking Penalties
Make no mistake; search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.
Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.
Weighting Of Search Ranking Factors
All the factors we show are weighted on a scale of one to three, as shown in the top right corner of each factor, as well as reflected in the hue of that factor. A weighting of three is most important and is something you should pay special attention to because it has a bigger impact than other factors.
That doesn’t mean that factors weighted two or one aren’t important. They are. It’s just that they are of less importance, relatively speaking, in terms of the other factors on the chart. Violations are also weighted, but in negative numbers, with negative three being the worst and potentially most harmful to your SEO success.
The weighting is based on a combination of what search engines have said, surveys of the SEO community, as well as our own expertise and experience in watching the space over time. We don’t expect them to be perfect. Not everyone will agree. Your mileage may vary.
But we’re confident it is a useful general guide.
“Missing” SEO Factors & The Guide’s Philosophy
Experienced SEOs may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as HTML factors, for example?
The answer? We don’t think those things are as important, relatively speaking. We’re not trying to boil the ocean and encompass every possible signal (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).
Instead, the goal of the Periodic Table Of SEO Success Factors and this online companion guide is to help those new to SEO focus on the big picture and perhaps allow experienced SEOs to hit the “reset” button if they’ve gotten lost staring at specific trees in the SEO forest.
That’s why this SEO guide doesn’t address having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess how much more weight an H1 header tag carries than an H2 tag.
We’re purposely avoiding being ultra-specific because such things often distract and pull us down the rabbit hole. Instead, we hope you gain an understanding that pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with structured data is a good idea.
Do these things well and you’ve probably addressed 90% of the most important HTML factors.
Similarly, it’s not whether a good reputation on Twitter is worth more than on Facebook. Instead, we’re trying to help people understand that having social accounts that are reputable in general, which attract a good following and generate social shares, may ultimately help you achieve search success.
Want More Specifics About Success Factors?
We know some of you may want to drill down into specifics. In that case, the Moz Search Engine Ranking Factors survey is worth a look. Every two years, hundreds of well-regarded SEOs are asked to determine the importance of specific ranking factors. We do hope you’ll keep any specific ranking factors in the context of the fundamentals covered by our table.
In addition, many of the success factors aren’t true algorithmic factors at all. Content Research (element Cr) is a highly weighted ‘On-The-Page’ factor that describes the process of researching the words people use to find your content. Understanding your user is important to your SEO success even if it’s not a ‘ranking’ factor.
You can also check out our What Is SEO / Search Engine Optimization? page, which lists some useful guides to the fundamentals (including one from Google itself) along with many more SEO resources.
Of course, the guide you’re reading now is a great resource for understanding key SEO factors. So use the links below to continue reading through the Search Engine Land Guide to SEO.
Chapters: Home – 1: Factors – 2: Content – 3: Architecture – 4: HTML – 5: Trust – 6: Links – 7: Personalization – 8: Social – 9: Violations
3 Reasons Your SEO Efforts Are Failing
3 Reasons Your SEO Efforts Are Failing Implementing a search engine optimization strategy isn't enough to get you on the first page of Google’s search results.
Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Without an understanding of what you're doing wrong, your content will be stuck in the middle of the pack.
Here are three of the most common—and crippling—mistakes to avoid:
1. You're not using the right keywords.
Determining the best keywords for you and your organization can be difficult, especially if you're working in a highly populated category.
The most common keyword-related mistakes include using single-word keywords instead of long-tail keywords, hoping to get noticed using popular keywords, and targeting keywords that are too specific (or not specific enough).
If you're using single-word keywords or highly popular keywords, you're bound to get lost in the results that appear after a general search. If you can't compete with the budgets that many million-dollar companies set aside to ensure first place spots, it's essential to your SEO strategy that you find a keyword path around them.
In your quest to find the best keywords, don’t be too specific or too broad. If you optimize a keyword that is too broad, potential customers will have a hard time finding you and lost seekers of a different service might find their way to your page.
On the other hand, if no one searches for the keywords you've selected, you won't be found. Either way, don’t make potential customers struggle to reach your page.
Select keywords that are specific enough to describe your organization well, but broad enough that they will be typed into a search bar.
2. You're not using digital marketing tools.
Digital marketing tools help you see what is working and what isn't, so you know where your strategy is strong—and where it needs support.
Everything from analytic trackers to goal trackers fall under the data visualization tools category, and all are necessary if you want to see your SEO efforts succeed.
If you are only measuring the success of your SEO strategy by an increase in business, you're unlikely to see the results you're anticipating. Optimizing your website's content takes time, effort and continuous improvements. Treating SEO as a one-time project can only do so much, and it's likely to be very little.
Management tools give you the ability to track and understand the side of SEO you couldn't see before and measure results beyond a standard increase in business. The tools you choose can provide you with information from how many new visitors you're seeing on your website to potential keywords that may work better for your business.
Getting help from computer software/hardware, online programs or other marketing tools is necessary in creating a strong SEO strategy. Constant technological changes require increased comprehension of your site’s effect on the hardware it interacts with.
An intro to networking courses can give you the competitive advantage needed to fully grasp any server related issue flagged on your site. Don't allow your efforts to fail because you're not adapting and adjusting.
3. You’re not targeting your customers.
Your SEO strategy needs to revolve around what your customers—or potential customers—look for when they need your product or service. If you don't understand who your customer is, your SEO strategy is bound to fail.
Targeting the wrong audience will not increase your business even if your SEO strategy puts you on top on the results page. Similarly, if you're not appearing in the results for the correct audience, those searching for your business won't be able to find you.
A good way to see if you are reaching the right customer is to check out your bounce rate—the number of individuals who come to your website and leave without looking around. If your bounce rate is high, you are probably appearing in the wrong search results and your SEO strategy will need to be adjusted.
Take the time to understand whom your target customer is and reflect on how they might be searching online. An older customer isn't going to search the web the same way a teenager would. Your keywords must represent the audience that brings you the most business.
Getting the right SEO strategy takes trial and error. With a lot of attention and a little adjusting, you can find your way to the first page of search engine results and increase your website traffic, leading to your organization’s success.
Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Without an understanding of what you're doing wrong, your content will be stuck in the middle of the pack.
Here are three of the most common—and crippling—mistakes to avoid:
1. You're not using the right keywords.
Determining the best keywords for you and your organization can be difficult, especially if you're working in a highly populated category.
The most common keyword-related mistakes include using single-word keywords instead of long-tail keywords, hoping to get noticed using popular keywords, and targeting keywords that are too specific (or not specific enough).
If you're using single-word keywords or highly popular keywords, you're bound to get lost in the results that appear after a general search. If you can't compete with the budgets that many million-dollar companies set aside to ensure first place spots, it's essential to your SEO strategy that you find a keyword path around them.
In your quest to find the best keywords, don’t be too specific or too broad. If you optimize a keyword that is too broad, potential customers will have a hard time finding you and lost seekers of a different service might find their way to your page.
On the other hand, if no one searches for the keywords you've selected, you won't be found. Either way, don’t make potential customers struggle to reach your page.
Select keywords that are specific enough to describe your organization well, but broad enough that they will be typed into a search bar.
2. You're not using digital marketing tools.
Digital marketing tools help you see what is working and what isn't, so you know where your strategy is strong—and where it needs support.
Everything from analytic trackers to goal trackers fall under the data visualization tools category, and all are necessary if you want to see your SEO efforts succeed.
If you are only measuring the success of your SEO strategy by an increase in business, you're unlikely to see the results you're anticipating. Optimizing your website's content takes time, effort and continuous improvements. Treating SEO as a one-time project can only do so much, and it's likely to be very little.
Management tools give you the ability to track and understand the side of SEO you couldn't see before and measure results beyond a standard increase in business. The tools you choose can provide you with information from how many new visitors you're seeing on your website to potential keywords that may work better for your business.
Getting help from computer software/hardware, online programs or other marketing tools is necessary in creating a strong SEO strategy. Constant technological changes require increased comprehension of your site’s effect on the hardware it interacts with.
An intro to networking courses can give you the competitive advantage needed to fully grasp any server related issue flagged on your site. Don't allow your efforts to fail because you're not adapting and adjusting.
3. You’re not targeting your customers.
Your SEO strategy needs to revolve around what your customers—or potential customers—look for when they need your product or service. If you don't understand who your customer is, your SEO strategy is bound to fail.
Targeting the wrong audience will not increase your business even if your SEO strategy puts you on top on the results page. Similarly, if you're not appearing in the results for the correct audience, those searching for your business won't be able to find you.
A good way to see if you are reaching the right customer is to check out your bounce rate—the number of individuals who come to your website and leave without looking around. If your bounce rate is high, you are probably appearing in the wrong search results and your SEO strategy will need to be adjusted.
Take the time to understand whom your target customer is and reflect on how they might be searching online. An older customer isn't going to search the web the same way a teenager would. Your keywords must represent the audience that brings you the most business.
Getting the right SEO strategy takes trial and error. With a lot of attention and a little adjusting, you can find your way to the first page of search engine results and increase your website traffic, leading to your organization’s success.
Sunday, March 6, 2016
How to get a position as an in-house employee in an SEO company Share Button
How to get a position as an in-house employee in an SEO company
Share Button
inShare
1
in house employee in an seo companyThe SEO field of work is very broad. If we take an average SEO company in the US, these roles are always needed: off-page, on-page, analytics, outreach, client managers, web analytics, and more.
Every month you can hear of a new role in the SEO field. In this post I will talk about the important issue of how to get a job with an SEO company in the US. Naturally this means to be employed in-house, and not as a freelancer or independent business in the field. There are many differences between regular employment and in-house employment in a company. I will cover several topics in this post: Getting started in an SEO company (how to brand yourself, what SEO companies are seeking, what roles exist), what are the advantages of working in SEO companies as opposed to building an independent business, and where in the US is the best places for work in the field. Continue Reading →
Share Button
inShare
1
in house employee in an seo companyThe SEO field of work is very broad. If we take an average SEO company in the US, these roles are always needed: off-page, on-page, analytics, outreach, client managers, web analytics, and more.
Every month you can hear of a new role in the SEO field. In this post I will talk about the important issue of how to get a job with an SEO company in the US. Naturally this means to be employed in-house, and not as a freelancer or independent business in the field. There are many differences between regular employment and in-house employment in a company. I will cover several topics in this post: Getting started in an SEO company (how to brand yourself, what SEO companies are seeking, what roles exist), what are the advantages of working in SEO companies as opposed to building an independent business, and where in the US is the best places for work in the field. Continue Reading →
STUDY GUIDES
STUDY GUIDES
Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »STUDY GUIDES
Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »
Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »STUDY GUIDES
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Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »
Thursday, March 3, 2016
SEO Basics
SEO Basics
Improving Site Structure
Optimizing Content
Dealing with Crawlers
SEO for Mobile Phones
Promotions and Analysis
Links
The anatomy of a search result
http://googlewebmastercentral.blogspot.com/
007/11/anatomy-of-search-result.htm
l
Diagram of a Google search results page
http://www.google.com/support/websearch/bin/answer.py?answer= 589
1
Best Practices
Page titles are an
important aspect of
search engine
optimization.
Choose a title that effectively communicates the topic of the page's content.
Accurately describe the page's content
choosing a title that has no relation to the content on the page
using default or vague titles like "Untitled" or "New Page 1"
Avoid:
Create unique title tags for each page
Each of your pages should ideally have a unique title tag, which helps Google know how the page is
distinct from the others on your site.
using a single title tag across all of your site's pages or a large group of pages
Avoid:
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in
the search result.
using extremely lengthy titles that are unhelpful to users
stuffing unneeded keywords in your title tags
Avoid:
5
Improving Site Structure
Optimizing Content
Dealing with Crawlers
SEO for Mobile Phones
Promotions and Analysis
Links
The anatomy of a search result
http://googlewebmastercentral.blogspot.com/
007/11/anatomy-of-search-result.htm
l
Diagram of a Google search results page
http://www.google.com/support/websearch/bin/answer.py?answer= 589
1
Best Practices
Page titles are an
important aspect of
search engine
optimization.
Choose a title that effectively communicates the topic of the page's content.
Accurately describe the page's content
choosing a title that has no relation to the content on the page
using default or vague titles like "Untitled" or "New Page 1"
Avoid:
Create unique title tags for each page
Each of your pages should ideally have a unique title tag, which helps Google know how the page is
distinct from the others on your site.
using a single title tag across all of your site's pages or a large group of pages
Avoid:
Use brief, but descriptive titles
Titles can be both short and informative. If the title is too long, Google will show only a portion of it in
the search result.
using extremely lengthy titles that are unhelpful to users
stuffing unneeded keywords in your title tags
Avoid:
5
Tuesday, March 1, 2016
my first blog post-my experience
Hi,I am Toriqul Islam.I am study University of Rajshahi.Now I am learning internet about SEO.
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