SEO Services Provided
Keyword Research & Selection
What: Choose the best keywords for you to target based on relevance, commercial intent, search volume and competitiveness.
Why: Because some keywords will provide you with a better ROI than others.
Technical Audit & Optimisation
What: Analyse and optimise the technical set-up (page titles, descriptions, information architecture, internal linking, loading speed, etc.) of your website.
Why: Because a website that’s technically optimised correctly needs less additional work done to achieve good rankings than one that’s poorly optimised.
Conversion Optimisation
What: Analyse and optimise your sales pages and call-to-actions to encourage more people to buy, call, email, etc.
Why: Because converting more visitors to leads and sales is as important as attracting more visitors.
Set-up Tracking & Reporting
What: Install and customise Analytics software to measure key indicators of performance and track how people find your website and how they interact with it.
Why: Because this data shows how successful your SEO campaign is.
Content Development
What: Improve the quality and focus of your site’s content to make it more appealing to search engines and people.
Why: Because if search engines like your content they’ll rank it higher and if people like it they’ll link to it, share it and buy from you.
Link Building
What: Acquire backlinks, from relevant, trustworthy sources, to improve your site’s online authority and rankings.
Why: Because the more links there are pointing towards your site the higher it will rank in search engines.
Source: http://www.seomark.co.uk/local-seo-services-and-small-business-seo-services/#ixzz42tLAF0Zi