SEO Services Provided
Keyword Research & Selection
What: Choose the best keywords for you to target based on relevance, commercial intent, search volume and competitiveness.
Why: Because some keywords will provide you with a better ROI than others.
Technical Audit & Optimisation
What: Analyse and optimise the technical set-up (page titles, descriptions, information architecture, internal linking, loading speed, etc.) of your website.
Why: Because a website that’s technically optimised correctly needs less additional work done to achieve good rankings than one that’s poorly optimised.
Conversion Optimisation
What: Analyse and optimise your sales pages and call-to-actions to encourage more people to buy, call, email, etc.
Why: Because converting more visitors to leads and sales is as important as attracting more visitors.
Set-up Tracking & Reporting
What: Install and customise Analytics software to measure key indicators of performance and track how people find your website and how they interact with it.
Why: Because this data shows how successful your SEO campaign is.
Content Development
What: Improve the quality and focus of your site’s content to make it more appealing to search engines and people.
Why: Because if search engines like your content they’ll rank it higher and if people like it they’ll link to it, share it and buy from you.
Link Building
What: Acquire backlinks, from relevant, trustworthy sources, to improve your site’s online authority and rankings.
Why: Because the more links there are pointing towards your site the higher it will rank in search engines.
Source: http://www.seomark.co.uk/local-seo-services-and-small-business-seo-services/#ixzz42tLAF0Zi
Monday, March 14, 2016
SEO For Page Titles
SEO For Page Titles
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or Facebook or LinkedIn
A webpage’s title, also known as a title tag or title element, is written in the coding of the page, usually near the top, like this – <title>The Title of the Page is Written Here</title>. The page title isn’t displayed to visitors on the page itself, but it can be seen in two important places – the search result pages (as the blue clickable link above the description and url) and on social websites (when someone shares, Likes, +1s, etc. the page). That the page title is displayed in the search results and on most social websites is very important from an SEO perspective.
For the search results, a better than average click-through rate (CTR) will likely lead to higher rankings, as if searchers are clicking on your site more than the ones above it, then it’s a strong signal that your site deserves to be ranked higher than those sites. On social websites, a good CTR equals more page views, and more page views will normally, if the content is good, equate to more social shares and backlinks, which are two factors that search engines factor into their ranking algorithms.
CTR isn’t the most important reason to optimise page titles though. The most important reason is that search engines use the title of a page as a primary factor when assessing what keywords to rank that page for and in what position to rank it in. Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.
The perfect page title should appeal to both humans and search engines and should find the balance between being compelling and being factual. It should be concise, descriptive, include keywords, attract attention and entice people to click on it. It should also be unique – to both other titles on your site and the titles that your competitors are using – and give your business’s website an opportunity to rank for multiple keywords. So, how exactly can you achieve this and optimise your page titles for search engines?
Keywords
Whilst it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.
Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whilst there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.
If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.
Length
You should keep the length of your page titles within 55 characters, as anything more than that may not be displayed in the search results. Anything more than that, especially if it’s beyond 70 characters will be replaced in the search results with …, which looks unprofessional and may reduce your CTR. Another reason to keep your titles short is that the more words in general there are in the title the more diluted the keywords become.
Effectively, each word beyond the primary keyword is lessening the importance of that keyword. However, you shouldn’t miss out words like a, an, to, the, etc., to save on characters. Whilst you can fit more keywords in that way, the title would read badly and CTR would be negatively affected. You need to write page titles with both search engines and humans in mind, and people expect to see those words in titles.
Descriptive
Don’t let other SEO considerations distract you from making a page title descriptive of the content on the page, as, above all else, that’s what web users will expect it to be. If people click on a title and are shown a page of content that doesn’t match what they were expecting to see then they’ll instantly click the back button, which is bad for a couple of reasons. Firstly, they’ll have a poor opinion of your site and will be less likely to click on links to it again. Secondly, it will decrease the average viewing time for the page, and increase its bounce rate, which are two factors incorporated into ranking algorithms.
Branding
If you have space available in a page title, then it’s worthwhile including your business’s name it in too. Searchers normally skim read all of the results even if they only click on a couple of them, and so it’s a good opportunity to put your name in front of their eyes and build brand awareness. You want to convey a positive impression and to give a consistent message. For example, if your business sells fun products/services, then make your page titles fun, whereas if your business sells serious products/services, then make your page titles serious.
Presentation
You can’t control the font your page title is written in, the colour of it or which words get bolded, but you can control which letters get capitalised and what type of word dividers are used. It’s common to use capital letters for the first letter of every word – except a, an, to, the, etc. – and to use a hyphen (-) to indicate the end of a phrase. However, it’s more than acceptable to capitalise a, an, to, the, etc., and to use pipes (|) if you prefer. What’s most important is that you remain consistent in the presentation of your titles across all pages. Pick a style and use it throughout your whole site.
Good Examples
Primary Keyword | Brand Name
Brand Name – Primary Keyword
Brand Name – Primary Keyword & Secondary Keyword
Primary Keyword – Secondary Keyword | Brand Name
Primary Keyword in a Sentence | Brand Name
Brand Name – Primary And Secondary Keyword In A Sentence
Primary Keyword – Secondary Keyword
Primary Keyword | Secondary Keyword in a Sentence
Bad Examples
Home
http://www.domain-name.co.uk
Brand Name
Primary Keyword Secondary Keyword
Brand name – primary Keyword AND Secondary keyword
Primary Keyword + Secondary Keyword + Tertiary Keyword
A very long sentence that only has the Primary Keyword near the end
#*> Primary Keyword!!! <*#
Source: http://www.seomark.co.uk/seo-page-titles/#ixzz42tEt8axV
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or Facebook or LinkedIn
A webpage’s title, also known as a title tag or title element, is written in the coding of the page, usually near the top, like this – <title>The Title of the Page is Written Here</title>. The page title isn’t displayed to visitors on the page itself, but it can be seen in two important places – the search result pages (as the blue clickable link above the description and url) and on social websites (when someone shares, Likes, +1s, etc. the page). That the page title is displayed in the search results and on most social websites is very important from an SEO perspective.
For the search results, a better than average click-through rate (CTR) will likely lead to higher rankings, as if searchers are clicking on your site more than the ones above it, then it’s a strong signal that your site deserves to be ranked higher than those sites. On social websites, a good CTR equals more page views, and more page views will normally, if the content is good, equate to more social shares and backlinks, which are two factors that search engines factor into their ranking algorithms.
CTR isn’t the most important reason to optimise page titles though. The most important reason is that search engines use the title of a page as a primary factor when assessing what keywords to rank that page for and in what position to rank it in. Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.
The perfect page title should appeal to both humans and search engines and should find the balance between being compelling and being factual. It should be concise, descriptive, include keywords, attract attention and entice people to click on it. It should also be unique – to both other titles on your site and the titles that your competitors are using – and give your business’s website an opportunity to rank for multiple keywords. So, how exactly can you achieve this and optimise your page titles for search engines?
Keywords
Whilst it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.
Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whilst there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.
If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.
Length
You should keep the length of your page titles within 55 characters, as anything more than that may not be displayed in the search results. Anything more than that, especially if it’s beyond 70 characters will be replaced in the search results with …, which looks unprofessional and may reduce your CTR. Another reason to keep your titles short is that the more words in general there are in the title the more diluted the keywords become.
Effectively, each word beyond the primary keyword is lessening the importance of that keyword. However, you shouldn’t miss out words like a, an, to, the, etc., to save on characters. Whilst you can fit more keywords in that way, the title would read badly and CTR would be negatively affected. You need to write page titles with both search engines and humans in mind, and people expect to see those words in titles.
Descriptive
Don’t let other SEO considerations distract you from making a page title descriptive of the content on the page, as, above all else, that’s what web users will expect it to be. If people click on a title and are shown a page of content that doesn’t match what they were expecting to see then they’ll instantly click the back button, which is bad for a couple of reasons. Firstly, they’ll have a poor opinion of your site and will be less likely to click on links to it again. Secondly, it will decrease the average viewing time for the page, and increase its bounce rate, which are two factors incorporated into ranking algorithms.
Branding
If you have space available in a page title, then it’s worthwhile including your business’s name it in too. Searchers normally skim read all of the results even if they only click on a couple of them, and so it’s a good opportunity to put your name in front of their eyes and build brand awareness. You want to convey a positive impression and to give a consistent message. For example, if your business sells fun products/services, then make your page titles fun, whereas if your business sells serious products/services, then make your page titles serious.
Presentation
You can’t control the font your page title is written in, the colour of it or which words get bolded, but you can control which letters get capitalised and what type of word dividers are used. It’s common to use capital letters for the first letter of every word – except a, an, to, the, etc. – and to use a hyphen (-) to indicate the end of a phrase. However, it’s more than acceptable to capitalise a, an, to, the, etc., and to use pipes (|) if you prefer. What’s most important is that you remain consistent in the presentation of your titles across all pages. Pick a style and use it throughout your whole site.
Good Examples
Primary Keyword | Brand Name
Brand Name – Primary Keyword
Brand Name – Primary Keyword & Secondary Keyword
Primary Keyword – Secondary Keyword | Brand Name
Primary Keyword in a Sentence | Brand Name
Brand Name – Primary And Secondary Keyword In A Sentence
Primary Keyword – Secondary Keyword
Primary Keyword | Secondary Keyword in a Sentence
Bad Examples
Home
http://www.domain-name.co.uk
Brand Name
Primary Keyword Secondary Keyword
Brand name – primary Keyword AND Secondary keyword
Primary Keyword + Secondary Keyword + Tertiary Keyword
A very long sentence that only has the Primary Keyword near the end
#*> Primary Keyword!!! <*#
Source: http://www.seomark.co.uk/seo-page-titles/#ixzz42tEt8axV
SEO Tips For Small Businesses
100 SEO Tips For Small Businesses
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or LinkedIn
No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business.
Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
You don’t need to submit your website to search engines. They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.
Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
Set-up and use Google Search Console. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.
Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
Low quality equals high risk. Low quality backlinks and/or low quality on-site content can easily result in your site being penalised by search engines.
Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
Remove duplicate content. You can be penalised for having the same, or very similar, content on multiple pages of your site.
Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.
Don’t copy content from other websites. If search engines find that content on your site has been taken from elsewhere they may downgrade rankings for some, or even all, of your webpages.
Claim authorship of your content. Linking your Google+ account to your content improves both rankings and click-through-rate.
Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.
Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
More content equals more rankings, more visitors and more sales. Search engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.
Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
Create content to post on other websites and blogs. People are much more likely to link to you if you provide them with content to use on their site.
Balance creating content with marketing content. If you create content without marketing it then people will struggle to find it, and if they can’t find it they can’t link to it or share it.
Write a unique, descriptive title for every page. Within 55 characters you need to make the topic of a page clear to both humans and search engines.
Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
Research keywords before optimising for them. If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.
Use Google’s Keyword Tool. It provides a good list of words and phrases related to the keyword ideas that you enter into it.
Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently to you and may associate different words and phrases with it.
Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler for search engines to categorise and rank your pages.
Add keywords in the right places. They’re less important than they used to be, but you should still include them in urls, page titles, meta descriptions, header tags and image alt tags.
Avoid keyword stuffing. You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.
Backlinks affect rankings more than anything else. The number and quality of links pointing to your site will largely determine in what position your site ranks.
Don’t set backlink targets. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number.
Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links from relevant pages/sites are a strong signal to them that your site is relevant.
Get backlinks from trusted sources. Links from trustworthy sites signal to search engines that your site is trustworthy too.
Be prepared to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
Be wary of paying people to link to your website. Buying backlinks can, and does work, however, there’s a definite risk involved if you buy cheap ones and/or from people who openly sell them.
Don’t get involved in link networks. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high.
Diversify your backlink profile. Get different types of links from a wide range of IP addresses.
Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site – the ones you want to rank for specific keywords – as well as to the homepage.
Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then there’s a reasonable chance that they’ll link to you also if you give them a good reason to.
Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 25% of your backlink profile.
The majority of your backlinks should be branded. A backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’) signals to search engines that you’ve been using manipulative link building tactics.
Know who’s linking to you. Within Google Search Console, go to ‘Traffic’ and then ‘Links’ to check how many sites are linking to yours and which sites they are.
Sign up for Ahrefs or Open Site Explorer. Doing so gives you access to extensive backlink data for your site and also your competitors’ sites.
Every page of your website should be linked to from at least one other page. Search engines don’t include pages in their results that aren’t linked to either internally (from another page of the same site) or externally (from another site).
Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
Be personal in a way that big businesses can’t be. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
Know where you’re ranking. Within Google Search Console, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
Aim to be in the top 3, not just the top 10. If your site isn’t ranked in the top 3 positions for a keyword then you’ll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings don’t convert to visitor numbers and, ultimately, sales.
Don’t worry about PageRank. Sites with a low PR can, and often do, outrank sites with a high PR.
Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both.
Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.
Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s listing in search results.
Use 301 redirects. If you change the url of a page on your site, but don’t redirect the old url to the new one, any links pointing to the old one will be wasted.
Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
Optimise your images. Include a page’s target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366×768, 1024×768, 800×600, etc.).
Maximise your website’s loading speed. Use Google’s site speed tool and implement the recommendations that they give you.
Use a reliable web hosting company. Your site’s keyword rankings will be downgraded if your site is regularly inaccessible.
Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that won’t load from their results.
Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz.
If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
Ask SEO consultants lots of questions. If you’re going to hire someone, you’ll be taking less of a risk if you know a lot about them and their strategies.
Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
By Mark Walters
mark@seomark.co.uk or Contact Form or Google+ or LinkedIn
No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business.
Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
You don’t need to submit your website to search engines. They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.
Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
Set-up and use Google Search Console. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.
Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
Low quality equals high risk. Low quality backlinks and/or low quality on-site content can easily result in your site being penalised by search engines.
Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
Remove duplicate content. You can be penalised for having the same, or very similar, content on multiple pages of your site.
Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.
Don’t copy content from other websites. If search engines find that content on your site has been taken from elsewhere they may downgrade rankings for some, or even all, of your webpages.
Claim authorship of your content. Linking your Google+ account to your content improves both rankings and click-through-rate.
Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.
Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
More content equals more rankings, more visitors and more sales. Search engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.
Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
Create content to post on other websites and blogs. People are much more likely to link to you if you provide them with content to use on their site.
Balance creating content with marketing content. If you create content without marketing it then people will struggle to find it, and if they can’t find it they can’t link to it or share it.
Write a unique, descriptive title for every page. Within 55 characters you need to make the topic of a page clear to both humans and search engines.
Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
Research keywords before optimising for them. If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.
Use Google’s Keyword Tool. It provides a good list of words and phrases related to the keyword ideas that you enter into it.
Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently to you and may associate different words and phrases with it.
Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler for search engines to categorise and rank your pages.
Add keywords in the right places. They’re less important than they used to be, but you should still include them in urls, page titles, meta descriptions, header tags and image alt tags.
Avoid keyword stuffing. You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.
Backlinks affect rankings more than anything else. The number and quality of links pointing to your site will largely determine in what position your site ranks.
Don’t set backlink targets. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number.
Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links from relevant pages/sites are a strong signal to them that your site is relevant.
Get backlinks from trusted sources. Links from trustworthy sites signal to search engines that your site is trustworthy too.
Be prepared to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
Be wary of paying people to link to your website. Buying backlinks can, and does work, however, there’s a definite risk involved if you buy cheap ones and/or from people who openly sell them.
Don’t get involved in link networks. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high.
Diversify your backlink profile. Get different types of links from a wide range of IP addresses.
Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site – the ones you want to rank for specific keywords – as well as to the homepage.
Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then there’s a reasonable chance that they’ll link to you also if you give them a good reason to.
Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 25% of your backlink profile.
The majority of your backlinks should be branded. A backlink profile without lots of branded links (like ‘Company Name’ and ‘www.companyname.co.uk’) signals to search engines that you’ve been using manipulative link building tactics.
Know who’s linking to you. Within Google Search Console, go to ‘Traffic’ and then ‘Links’ to check how many sites are linking to yours and which sites they are.
Sign up for Ahrefs or Open Site Explorer. Doing so gives you access to extensive backlink data for your site and also your competitors’ sites.
Every page of your website should be linked to from at least one other page. Search engines don’t include pages in their results that aren’t linked to either internally (from another page of the same site) or externally (from another site).
Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
Be personal in a way that big businesses can’t be. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
Know where you’re ranking. Within Google Search Console, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
Aim to be in the top 3, not just the top 10. If your site isn’t ranked in the top 3 positions for a keyword then you’ll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings don’t convert to visitor numbers and, ultimately, sales.
Don’t worry about PageRank. Sites with a low PR can, and often do, outrank sites with a high PR.
Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both.
Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.
Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s listing in search results.
Use 301 redirects. If you change the url of a page on your site, but don’t redirect the old url to the new one, any links pointing to the old one will be wasted.
Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
Optimise your images. Include a page’s target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366×768, 1024×768, 800×600, etc.).
Maximise your website’s loading speed. Use Google’s site speed tool and implement the recommendations that they give you.
Use a reliable web hosting company. Your site’s keyword rankings will be downgraded if your site is regularly inaccessible.
Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that won’t load from their results.
Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz.
If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
Ask SEO consultants lots of questions. If you’re going to hire someone, you’ll be taking less of a risk if you know a lot about them and their strategies.
Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
Source: http://www.seomark.co.uk/small-business-seo-tips/#ixzz42tA4XSn0
14 things you need to know about SEO friendly site design More like this
14 things you need to know about SEO friendly site design
More like this
Does Google Authorship Matter for SEO?
Top 10 Technical SEO Issues (and How to Fix Them)
Google RankBrain search SEO
Inside RankBrain: What Google's new search algorithm means to you
on IDG Answers
How to switch Samsung Galaxy from Sprint to AT&T?
search engines
Credit: ThinkStock
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
James A. Martin By James A. Martin Follow
CIO | Mar 14, 2016 5:00 AM PT
RELATED TOPICS
Search Internet Marketing
Comments
Many misconceptions exist about what is and isn't search engine friendly website design, according to Shari Thurow, founder and SEO director of Omni Marketing Interactive.
CIO March 2016 digital issue
Download the March 2016 digital issue
Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more!
Read Now
Thurow, who recently spoke at the SMW West search marketing conference, says one assumption is that search engine friendly sites are, by default, also user friendly. Many people believe that for sites to be search engine friendly, they must use only text links for navigation. Others think XML sitemaps are essential, or that search friendly sites are inherently ugly.
We pulled information from Thurow's SMW West panel, and followed up with her and a set of additional SEO and SEM experts after the event, to clarify some of these false assumptions. We also came up with 10 tips and best practices to make sure search engines — and users — can easily find your website content.
What exactly is search engine friendly website design?
Search engine friendly design "is a user friendly website design that enables websites to be easily found via the crawler-based search engines, other types of search engines, and industry-related websites," Thurow says. "In other words, it's a website that is made for users but it also accommodates search engines."
"[It] is a balance between technology-centered design and user-centered design, with the user coming first," Thurow says. "SEO is optimizing for people who use search engines."
Ultimately, the key to ranking well with search engines is "to provide the best content with a good user experience," says David Sorenson, vice president of audience development at Everyday Health. "If you focus on the user, in most cases, the search engines will recognize and reward you."
“Technology, design, user experience, and search engines have evolved from ten years ago, and websites have gotten better at finding that balance between search-engine and human friendliness, but there's always room for improvement," Sorenson says.
Debunking 4 myths of search engine friendly website design
Myth: If a site is search friendly, it's also user friendly
Some sites are easier for search engines to crawl and index because they contain a lot of text. However, big chunks of text can be turnoffs for some users, especially those on mobile devices, and they don't necessarily help site visitors find the information they seek or complete desired tasks. Making a site easily accessible to search engines "is only one part" of search engine friendly site design, according to Thurow.
Myth: Search friendly design means all navigation is formatted as text links
The common belief that text-link navigation is key to search friendly design is inaccurate, according to Thurow. "Navigation is about enabling task completion," she says. Often, graphic- or image-based navigation menus can help site visitors easily complete tasks, and that's more important than simply trying to appeal to search engines.
Myth: XML sitemaps are essential for search friendly design
An XML sitemap, which is essentially a list of ,s for a site, "shouldn't be a substitute or a Band-Aid for poor site navigation," Thurow says. Instead, the XML map should be regarded as supplemental navigation.
Myth: Search friendly sites are text-heavy and ugly
Aesthetic design can greatly improve user experience, according to Thurow. "The site every SEO consultant trots out as being search engine friendly is Craigslist," says Susan Leopold, senior director of product commerce at Ziff-Davis. "While Craigslist gets the job done, the Internet wouldn't be nearly the interesting place it is today if everyone used that model."
More like this
Does Google Authorship Matter for SEO?
Top 10 Technical SEO Issues (and How to Fix Them)
Google RankBrain search SEO
Inside RankBrain: What Google's new search algorithm means to you
on IDG Answers
How to switch Samsung Galaxy from Sprint to AT&T?
search engines
Credit: ThinkStock
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
James A. Martin By James A. Martin Follow
CIO | Mar 14, 2016 5:00 AM PT
RELATED TOPICS
Search Internet Marketing
Comments
Many misconceptions exist about what is and isn't search engine friendly website design, according to Shari Thurow, founder and SEO director of Omni Marketing Interactive.
CIO March 2016 digital issue
Download the March 2016 digital issue
Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more!
Read Now
Thurow, who recently spoke at the SMW West search marketing conference, says one assumption is that search engine friendly sites are, by default, also user friendly. Many people believe that for sites to be search engine friendly, they must use only text links for navigation. Others think XML sitemaps are essential, or that search friendly sites are inherently ugly.
We pulled information from Thurow's SMW West panel, and followed up with her and a set of additional SEO and SEM experts after the event, to clarify some of these false assumptions. We also came up with 10 tips and best practices to make sure search engines — and users — can easily find your website content.
What exactly is search engine friendly website design?
Search engine friendly design "is a user friendly website design that enables websites to be easily found via the crawler-based search engines, other types of search engines, and industry-related websites," Thurow says. "In other words, it's a website that is made for users but it also accommodates search engines."
"[It] is a balance between technology-centered design and user-centered design, with the user coming first," Thurow says. "SEO is optimizing for people who use search engines."
Ultimately, the key to ranking well with search engines is "to provide the best content with a good user experience," says David Sorenson, vice president of audience development at Everyday Health. "If you focus on the user, in most cases, the search engines will recognize and reward you."
“Technology, design, user experience, and search engines have evolved from ten years ago, and websites have gotten better at finding that balance between search-engine and human friendliness, but there's always room for improvement," Sorenson says.
Debunking 4 myths of search engine friendly website design
Myth: If a site is search friendly, it's also user friendly
Some sites are easier for search engines to crawl and index because they contain a lot of text. However, big chunks of text can be turnoffs for some users, especially those on mobile devices, and they don't necessarily help site visitors find the information they seek or complete desired tasks. Making a site easily accessible to search engines "is only one part" of search engine friendly site design, according to Thurow.
Myth: Search friendly design means all navigation is formatted as text links
The common belief that text-link navigation is key to search friendly design is inaccurate, according to Thurow. "Navigation is about enabling task completion," she says. Often, graphic- or image-based navigation menus can help site visitors easily complete tasks, and that's more important than simply trying to appeal to search engines.
Myth: XML sitemaps are essential for search friendly design
An XML sitemap, which is essentially a list of ,s for a site, "shouldn't be a substitute or a Band-Aid for poor site navigation," Thurow says. Instead, the XML map should be regarded as supplemental navigation.
Myth: Search friendly sites are text-heavy and ugly
Aesthetic design can greatly improve user experience, according to Thurow. "The site every SEO consultant trots out as being search engine friendly is Craigslist," says Susan Leopold, senior director of product commerce at Ziff-Davis. "While Craigslist gets the job done, the Internet wouldn't be nearly the interesting place it is today if everyone used that model."
Subscribe to:
Posts (Atom)