How to get a position as an in-house employee in an SEO company
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in house employee in an seo companyThe SEO field of work is very broad. If we take an average SEO company in the US, these roles are always needed: off-page, on-page, analytics, outreach, client managers, web analytics, and more.
Every month you can hear of a new role in the SEO field. In this post I will talk about the important issue of how to get a job with an SEO company in the US. Naturally this means to be employed in-house, and not as a freelancer or independent business in the field. There are many differences between regular employment and in-house employment in a company. I will cover several topics in this post: Getting started in an SEO company (how to brand yourself, what SEO companies are seeking, what roles exist), what are the advantages of working in SEO companies as opposed to building an independent business, and where in the US is the best places for work in the field. Continue Reading →
Sunday, March 6, 2016
What an SEO employee does
What an SEO employee does
By Or Hillel
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SEO workers constantly monitor and edit websites they currently have. Search engine optimization is one of the major ways a company’s website is marketed and exposed to millions of potential customers over the net. Search engine optimization helps improve a website’s ranking in search engine results. In order to remain competitive, a company must employ SEO experts.
SEO employees know that content rich keywords is what produces high search engine results. If a website is slowly losing its rank, SEO employees are quick to create content that is heavy in keywords to add to the site. Web site content must be saturated properly with the right keywords. Meta tagging is important as well.
Another method of improving search engine ranking might include researching what the competitors are doing. SEO workers might recommend using the competition’s techniques for maintaining high rankings. They realize that if certain keywords work for their competitors, those same keywords may work for them as well. That might seem like cheating, but the company is not looking to copy the competitor. They are simply looking to see what they are doing, make it work for them, and make it better. It saves time because there’s no trial and error involved.
Website design is also important to search engine ranking. It has to appeal to potential customers. Also, Internet robots must be able to read the site easily. Web spiders need to be able to index the site with no problem. SEO employees work together with web designers to ensure their website will be remembered by visitors.
Another task SEO employees do is scale down pictures or images on the website to make sure they are not too big. Large pictures take a longer time to load and it slows down the website’s efficiency.
Lastly, link building is a very important task. This is also the hardest task to do. The goal of link building is to increase the popularity of the link or website address. This is often done by posting in forums or submitting links to social websites. Link building can be very time consuming.
The SEO job may seem complex, but it’s actually not rocket science. There’s no need for a college degree in search engine optimization. With plenty of good optimized content, and user-friendly webpages, the search engines will drive traffic to the site. It all can be time consuming, but with consistency, an SEO employee’s job gets easier as his skills increase.
By Or Hillel
Print this Article Send to Friends
Share
SEO workers constantly monitor and edit websites they currently have. Search engine optimization is one of the major ways a company’s website is marketed and exposed to millions of potential customers over the net. Search engine optimization helps improve a website’s ranking in search engine results. In order to remain competitive, a company must employ SEO experts.
SEO employees know that content rich keywords is what produces high search engine results. If a website is slowly losing its rank, SEO employees are quick to create content that is heavy in keywords to add to the site. Web site content must be saturated properly with the right keywords. Meta tagging is important as well.
Another method of improving search engine ranking might include researching what the competitors are doing. SEO workers might recommend using the competition’s techniques for maintaining high rankings. They realize that if certain keywords work for their competitors, those same keywords may work for them as well. That might seem like cheating, but the company is not looking to copy the competitor. They are simply looking to see what they are doing, make it work for them, and make it better. It saves time because there’s no trial and error involved.
Website design is also important to search engine ranking. It has to appeal to potential customers. Also, Internet robots must be able to read the site easily. Web spiders need to be able to index the site with no problem. SEO employees work together with web designers to ensure their website will be remembered by visitors.
Another task SEO employees do is scale down pictures or images on the website to make sure they are not too big. Large pictures take a longer time to load and it slows down the website’s efficiency.
Lastly, link building is a very important task. This is also the hardest task to do. The goal of link building is to increase the popularity of the link or website address. This is often done by posting in forums or submitting links to social websites. Link building can be very time consuming.
The SEO job may seem complex, but it’s actually not rocket science. There’s no need for a college degree in search engine optimization. With plenty of good optimized content, and user-friendly webpages, the search engines will drive traffic to the site. It all can be time consuming, but with consistency, an SEO employee’s job gets easier as his skills increase.
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This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »
Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »STUDY GUIDES
Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »
Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »
The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »
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